Real Estate Investor CRMs And What They Really Cost In 2025

Choosing a real estate investor CRM is not just a “software decision”. It is a budget decision that affects how many leads you can manage, how fast your team follows up, and how much you really spend per closed deal. With so many investor-focused platforms on the market, it helps to zoom out and look at both features and pricing side by side.

Below is a simple breakdown of how a few popular real estate investor CRMs are priced in 2025, and what type of investor each tends to fit best.

REsimpli – All-in-one CRM with built-in data and AI

REsimpli is positioned as an all-in-one platform built specifically for real estate investors. It combines CRM, list stacking, free skip tracing, AI call answering, drip campaigns, websites, and KPI tracking in one place, so you do not have to bolt together multiple tools.

• • Basic – $149 per month when billed annually
  • Pro – $299 per month when billed annually
  • Enterprise – $599 per month when billed annually

All plans include at least one phone number, calling and SMS minutes, list stacking records, free skip tracing credits, and investor-focused features like drip automation and SEO optimized websites. REsimpli also advertises up to 29 percent savings on annual plans.

This type of pricing usually makes the most sense for wholesalers and flippers who want to centralize data, marketing, and operations into a single subscription instead of paying separately for a CRM, dialer, skip tracing, and website. 

REI BlackBook – Marketing-heavy CRM for investors

REI BlackBook has been serving investors for many years and focuses heavily on marketing automation, call tracking, and websites in addition to CRM features.

• • Basic – $81 per month when billed annually
  • Growth – $165 per month when billed annually
  • Professional – $248 per month when billed annually

Both plans include multiple user accounts, lead capture sites, call tracking numbers, email credits, local minutes, text messages, ringless voicemail, and the Profit Dial mobile app. As with most SaaS tools, month-to-month pricing is a bit higher than the discounted annual rate.

REI BlackBook often fits marketing-heavy investors who rely on multiple channels, want built-in phone and website tools, and do not mind working inside a slightly more complex system.

InvestorFuse – Sales system focused on follow-up

InvestorFuse describes itself as a sales system for real estate investors, rather than just a basic CRM. It is built around action-based workflows and automation so that follow-up tasks never fall through the cracks.

• • Essentials – $1470 per year
  • Pro – $2470 per year
  • Premium Beta – $3770 per year

Additional users are typically $20 per month each. InvestorFuse often appeals to growing teams that already have data sources and marketing in place, and mainly need a structured follow-up engine connected to their existing lead generation.

BatchLeads – Data first platform with CRM style tools

BatchLeads is well known as a data and marketing platform for investors, but it also includes CRM style features like pipeline management, campaigns, and follow-up.

• • Growth – $71 per month when billed annually
  • Professional – $209 per month when billed annually
  • Scale – $449 per month when billed annually

Annual plans are discounted, and all tiers include access to property data, integrated skip tracing, and outbound marketing tools. This setup works best for investors who prioritize list pulling and data first, then layer CRM workflows on top.

How to compare pricing the right way

Sticker price alone does not tell you which CRM is “cheaper”. A $149 per month all-in-one tool that replaces four separate subscriptions can easily cost less than piecing together a $60 CRM, a $100 dialer, a $100 skip tracing tool, and a $50 website builder. There are great tools not mentioned in this article, and it is important to know about them as well, for example, Propstream pricing, and whether it is worth it with REsimpli available.

When you compare real estate investor CRMs and their pricing, try to evaluate them on three levels:

1. Total tool cost
   • How many separate tools will this CRM replace?
   • What would you otherwise pay for skip tracing, websites, dialers, and reporting?
2. Team and usage cost
   • How many users and phone numbers are included before you pay extra?
   • Are there free minutes, SMS, or skip tracing credits bundled in?
3. Deal impact
   • Does this CRM give you better follow-up, faster speed to lead, or clearer KPIs?
   • If it helps you close even one more deal every few months, the effective cost per deal can drop dramatically.

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